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Enquirer Consulting Group / Prepared for the Healthcare Market Division
September 2026

You asked what we do.
Here it is, specifically.

You asked us to be specific about what our company offers, so this is the specific version rather than the general one. What we can see of Thermo Fisher's Healthcare Market Division from the outside, where we think the gap sits, and how we would run it. About three minutes end to end.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A channel built to serve demand. Creating it is a different job.

01
Your channel went from a $43 million reported decline in the first quarter to a $36 million gain in the second, the largest single contributor to Specialty Diagnostics growth.
02
It reaches hospitals, clinical and reference labs and physician office labs through direct reps on named accounts, industry catalogs, ordering on fishersci.com, and managed services people inside customer sites.
03
The catalog behind it runs past two and a half million products. Anatomical pathology, molecular diagnostics, cardiac risk, blood collection, rapid tests.
04
You took this seat in May, and you have stood up a commercial team from nothing before, at Philips, pointed at the largest IDN and GPO deals.
All of that is built to serve demand that already exists. That is what a channel is for. Manufacturing the conversations that do not exist yet is a different job, and it is the only one we do.
Prepared for the Healthcare Market Division
Where this goes

From covering accounts to creating conversations.

Today
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A rep's easiest next call is the buyer who already orders. Coverage rewards depth in the account you already have.
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A hospital that buys blood collection consumables from you may never have had a conversation with you about anatomical pathology or molecular diagnostics.
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Cross portfolio expansion into a new department is an outbound motion. Whether it is resourced as one inside your division is the first thing we would ask you.
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Demand creation and account coverage are different jobs. When they sit with the same person, in the same quarter, against the same number, coverage wins. It always does.
In the first weeks and months
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A named list of the departments and the titles inside the accounts you already serve that have never been sold to, built by hand rather than bought.
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A researched message per person, in your voice, pointed at what that department is trying to solve rather than at the catalog.
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Net new accounts worked as their own motion, so it never competes with a rep's current quarter.
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Replies landing with a named owner, with the context of what they answered and who they are.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for the Healthcare Market Division

Three things, and only three.

The list, department by department

The departments, labs and titles inside your hospital, reference lab and physician office accounts that have never had a conversation with you, named person by person and checked by hand. Not a bought file.

The outreach

A researched message per person across email and LinkedIn, written in your voice, aimed at what that department is trying to solve rather than at product specifications. One real person at a time.

The people who run it

We staff and operate the unit for a fixed four months. One point of contact, a dashboard you can audit, and no headcount for you to hire or manage while it proves out.

Three disciplines, not twelve. We would rather build the one thing that opens departments you do not reach today than sell you the full menu.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

The departments, labs and titles inside your hospital, reference lab and physician office accounts that have never had a conversation with you, named person by person.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits the Healthcare Market Division

You have built one of these before. This time you would not have to.

01

You own it at the end

A fixed four month build, then the playbook, the tooling, the dashboards and a trained operator are yours to keep and run. No agency sitting on a retainer forever.

02

It sits beside the channel, not on top of it

It does not touch your reps' named accounts, your contract vehicles or your ordering. Its whole job is to create conversations that do not exist today, then hand them over with the context attached.

03

Built to be argued with

You know what a real sales motion looks like from the inside, because you built one. Every list, every message and every reply is visible to you from day one, so you can judge this on evidence rather than on a report.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings a first named list of departments and titles inside accounts you already serve. You tell us where it is wrong.
  3. If it fits, we agree the scope and a start date. If it does not, you keep the list.
Reply to Ben with two or three times that suit and he will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   cal.com/ecg
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for the Healthcare Market Division.